The Profitable Path: Your Guide to Making Money as a Copywriter
Introduction
Key Takeaway: Copywriting is a lucrative skill that allows you to get paid to persuade and influence with words. This comprehensive guide covers the various paths to making money as a copywriter, from freelancing to working in-house, with tips and strategies from the experts.
Words have immense power to inform, inspire, and drive action. As a copywriter, you can tap into that power and turn your way with words into a profitable career path. Whether you want the flexibility of freelancing or the stability of an in-house role, making money as a copywriter is an attainable goal.
This guide takes you through the different ways to make money writing copy, with insights from industry experts. You’ll learn about the types of copywriting jobs available, how to build your portfolio and land clients, how much money you can potentially make, and tips for long-term success in this highly rewarding field.
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Understanding the Copywriter’s Role
What is Copywriting?
Copywriting is the art and science of strategically delivering words that promote a product, service, idea, or call to action. Unlike general writing, copywriting requires persuasion, creativity, and an understanding of consumer psychology.
Copywriters craft:
- Website and marketing content
- Advertising scripts and slogans
- Emails and sales letters
- Social media and blog posts
- Video scripts and more
The goal is to connect with the audience’s wants, needs and emotions to inspire them to take the desired action.
Key Copywriting Skills
- Exceptional writing abilities
- Persuasive communication
- Creativity and strategic thinking
- Understanding consumer behavior
- Researching products/services
- Meeting deadlines consistently
- Knowledge of SEO and marketing
While strong writing is the core skill, successful copywriters must also deeply understand their audience and how to tap into their mindsets through strategic word choice and emotional triggers.
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The Different Ways to Make Money Copywriting
Freelance Copywriting
| Pros | Cons |
|---|---|
| Freedom and flexibility | Inconsistent income stream |
| Lucrative pay rates | Have to constantly find new clients |
| Work from anywhere | No employee benefits |
| Variety of projects | Lack of stability |
In-House Copywriter
Working as an in-house copywriter for a company provides more stability, benefits, and job security than freelancing. You’ll be an integral part of the marketing team.
| Pros | Cons |
|---|---|
| Consistent salary/benefits | Potentially less creative freedom |
| Job security and growth | Confined to one brand voice |
| Collaborating with teams | May have less flexibility |
| Expertise in one industry | Salaries vary based on company |
The average salary for an in-house copywriter is $52,000 per year according to Payscale, but can range from $35,000 to over $80,000 for senior roles.
[A Deeper Look Into Copywriting]
Copywriting for an Agency
Working for a marketing, advertising, or creative agency allows you to write copy for multiple clients and industries while having more stability than freelancing.
| Pros | Cons |
|---|---|
| Consistent employment/income | Agency workload can be intense |
| Healthcare/retirement benefits | Potentially less creative control |
| Collaborate with creative teams | May have to pitch/sell concepts |
| Exposure to various brands/styles | Salaries lower than senior in-house roles |
Agency copywriter salaries average $50,000 per year according to Glassdoor, with opportunities to make $70,000+ with experience.
[Beginners Guide On Copywriting]
Additional Paths to Explore:
- Content writing for websites/blogs
- Email marketing/sales copywriting
- Social media copywriting
- SEO copywriting
- Self-publishing services (books, courses, etc.)
Building Your Copywriting Portfolio and Landing Clients
Whether freelancing or seeking in-house roles, you’ll need a polished portfolio showcasing your best copywriting work and the results it produced. Following these tips can help you build an impressive, client-attracting portfolio:
- Seek out Pro-Bono Projects: Write copy for smaller businesses, non-profits or entrepreneur friends to build initial portfolio pieces.
- Revamp Your Personal Branding: Refine your professional website, LinkedIn and other profiles with a copywriting focus.
- Share Writing Samples and Results: Highlight successful ad campaigns, emails, web pages you wrote and the positive metrics.
- Create Mock Pieces: Find real examples, re-write improved versions and explain your thought process.
- Continually Update: Your portfolio should constantly evolve with new, high-impact pieces replacing weaker ones.
To land clients and paid gigs, leverage job boards like Upwork and Freelancer, cold outreach, networking events, and platforms like Fiverr and Crunch to showcase your portfolio and pitch services.
Earning Potential and Setting Your Rates
One of the most compelling benefits of a copywriting career is the strong earning potential and income flexibility it provides. Experienced copywriters can earn rates like:
- $100-500 for short blog posts or web pages
- $1000-3000 for longer sales pages or lead magnets
- $2000-10,000 for script/creative campaign assets
- $50-150+ per hour for contracted freelance work
When starting out, rates for beginner copywriters may range from $25-75/hour or $100-300 per project. As you build a portfolio and expertise, you can steadily raise rates. The key is to understand your value proposition and the results you provide clients.
Setting your rates and pricing method (hourly, per project, retainer, etc.) comes down to:
- Your level of experience
- Demand for your specialty
- Turnaround time required
- Overall value and impact provided
Knowing the market rates and having the ability to back up your pricing with proven results is vital for a lucrative copywriting business. Many copywriters find retainer agreements with long-term clients to be a profitable pricing model.
Insights from a 6-Figure Copywriter
To provide expert insights, we spoke with Laura Belgray, award-winning copywriter and founder of TalkingShrimp.com:
On the most lucrative copywriting opportunities: “The big money in copywriting lies in learning one of the ‘Direct Response’ disciplines like Email Marketing, Video Sales Letters, or Landing Pages for entrepreneurs and product launchers. In those worlds, a single piece can earn you $10K to $25K.”
Advice for new copywriters: “Read everything you can get your hands on in the direct-response copywriting space. And practice writing short scripts and sales pieces that you can use asSpec Samples until you land your first clients.”
Keys to her copywriting success: “I found my unique voice and leaned into it in a way that attracts the kinds of clients I love working with. Over time, you can niche further and further into the copywriting sub-specialties that reward you the most financially.”
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Making Copywriting Work: Tips for Long-Term Success
To thrive long-term as a copywriter, continuously build your skills, authority and ability to produce compelling, results-driving copy. Here are top tips from the experts:
1. Hone the Art of Persuasion Dig deep into books, courses and mentors focused on persuasive writing tactics, emotional psychology and behavioral economics principles you can apply.
2. Stay On-Trend Writing styles, mediums and audience behavior constantly shifts. Keep up by participating in copywriting communities, subscribing to industry publications, and always seeking to elevate your craft.
3. Specialize Your Services While versatility is an asset early on, consider niching into a specific copywriting discipline like direct response, brand storytelling, SEO writing, UX writing and so on. This allows you to have a defined area of mastery to differentiate your services.
4. Consistently Update Your Portfolio
View your portfolio as a living, breathing entity. Routinely refresh it with your latest and greatest work that showcases your skills progression. An outdated, stale portfolio is a red flag to potential clients.
5. Build Thought Leadership Writing books, courses, blog posts, or other content that shares your copywriting knowledge helps establish you as an authority. This can attract higher-paying clients who want to work with industry experts.
6. Refine Your Personal Brand Your personal brand and online presence are crucial for a thriving copywriting business. Invest in a professional website, social media strategy, speaking opportunities and other brand-building efforts.
7. Develop Complementary Skills Expand your service offerings by developing skills like video scripting, podcast writing, content strategy, website design or marketing consulting. This allows you to provide more value to clients.
8. Build Strategic Partnerships Collaborate with other copywriters, designers, developers, marketers and agencies to expand your network and access to bigger opportunities you may not land independently.
9. Continually Learn & Invest The marketing landscape is ever-evolving. Dedicate time and money towards continued education through books, courses, conferences and mentors so your skills never become outdated.
10. Stay Passionate About Copywriting Perhaps most importantly, nurture your genuine passion for the craft of persuasive writing. When you truly love what you do, it’s easier to deliver exceptional work that drives results.
By implementing these tips from seasoned copywriting pros, you can solidify your path to generating a lucrative income stream from your way with words for years to come.
Optimizing for “How to Make Money Copywriting”
To help your website, portfolio and overall online presence get discovered for searches related to “how to make money copywriting”, be sure to include relevant keywords and phrases such as:
- Freelance copywriting jobs
- Copywriting services
- Copywriter for hire
- Make money writing
- Direct response copywriting
- Email marketing copywriter
- SEO content writer
- Website sales copywriting
Key Takeaways: Making Money as a Copywriter
To summarize the key points from this guide to a lucrative copywriting career:
💰 Copywriters can earn $50-$150+/hour freelancing or $50k-$100k+ salaries in-house
💰 Build an impressive portfolio showcasing high-impact results to land top-paying clients
💰 Develop specialized skills like direct response, email marketing or SEO copywriting
💰 Stay on-trend by consistently learning and investing in your copywriting education
💰 Nurture your personal brand, thought leadership and strategic partnerships
💰 Have a passion for persuasive writing and learn the psychology behind what drives action
With focus, continual skills development, and an understanding of how to market your value effectively, you can tap into the immense money-making potential that the copywriting field offers. Whether freelance or in-house, copywriting is a career path that richly rewards those able to compellingly influence through the art of written words.
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